Customers
Mobile Marketing is one of the most cost-effective methods of advertising; it’s a high-impact, high return-on-investment, low-cost marketing medium. Responses of a well executed mobile campaign are significantly higher in the 15-80% range of opposed to mediums such as flyers, magazine ads, classifieds etc. where results are generally in the 2-3% range.
Today, businesses from SMEs to Corporations are reaching out to potential customers through the mobile phone. As a business owner, the question to ask yourself isn’t “Can I afford mobile marketing?” but rather “Can I afford not to?”
“People look at every text message they get… and 97% of them do so within 15 minutes…” -Nielsen study on Mobile Ads, June 2009